Secondly, a business plan is very rigid and this denies the business any freedom or chances of inputting new ideas or engaging in new courses. Most businesses are successful due to freedom of incorporating new innovations and letting go of some of the things they see as overtaken by time and opportunities. However, a business plan strictly stipulates the course to be taken by the business and this can be disadvantageous since other rival companies who might have incorporated the new ideas might run them out of service and take most of their customers.